Tuesday, December 4, 2007

Due Diligence - 6 - Commerical


Commercial Due Diligence: The Key to Understanding Value in an Acquisition

Peter Howson

Gower Publishing Limited
Aldershot, England
Commercial Due Diligence
A guide to reducing risk in acquisitions
Denzil Rankine
Jun 1999, Paperback, 160 pages
Pearson Educations


Definition of CDD: CDD is a mini-strategy review that is carried out by acquirers of companies to:

- confirm that the company they are buying has the commercial prospects they think it has;
- help plan integation;
- show how to position an acquisition or the combined entity for maximum value.

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